Material Messing

Digital Designs

 

 

 

 

Primary Research Results

From my primary research I asked the general public a questionnaire on buying products I posted the questionnaire online and printed out some. The highest gender response was female, with the other half being male. On response to what my audience would be I would say female, but I can make my line more unisex for all genders. On my age range the highest response was 15 – 18 and the second highest 19-22. So there for my target audience is to be aimed at 15 – 22 year olds.

I then moved on to asking the public about their shopping habits if they preferred to shop online, in-store or both. The highest response was to shop in store, with the second highest as both. So I’m going to stick to just creating the shop first before moving the brand online. I asked if they would prefer to see the garment on a model or manikin before purchasing and also if the brand is offering a discount are they more attracted to buying it, the response was yes. When I asked the question do you buy the product because it is a well known brand, I got a mixed response of yes, sometimes and doesn’t bother me. This helps me reassure myself that my brand will be able to sell, to my audience.

My Final questions were what you would usually spend on a piece of clothing? the highest response was £10 - £20 and then an equal feedback on the £20 - £30 and £30-£40 price range. My last question was what are the two main reasons you buy the clothes for? Style was the main response and Quality was the second highest, followed by price and comfort.  

Tie - Dye History

TIE – DYE is a modern term in the mid – 1960’s in the United States for a set of ancient resist- dyeing techniques and for the products of these processes. The process of tie-dying typically consists of folding, twisting, pleating or crumpling fabric and binding with string or rubber bands.

History

America – In Peru (dates 500 to 810 AD) examples of pre – Columbian surviving tie-dye were found. Their designs included small circles and lines, with bright colours including red, yellow, blue and green.

Western - Tie-dyeing was a hit in 1909, when Professor Charles E Pellow of Columbia University acquired some samples of tie-dyed muslin and subsequently gave a lecture and live demonstration of the technique.  

Asia – Shibori includes a form of tie-dye that originated in Japan and Indonesia. Shibori includes a number of labor-intensive resist techniques including stitching elaborate patterns and tightly gathering the stitching before dying, forming intricate designs for kimonos. Another Shibori method is to wrap the fabric around a core of rope, wood or other material, and bind it tightly with string or thread. The areas of the fabric that are against the core or under the binding would remain undyed.

Africa - Tie-dye techniques have also been used for centuries in the Hausa region of West Africa, with renowned indigo dye pits located in and around Kano, Nigeria. The tie-dyed clothing is then richly embroidered in traditional patterns. It has been suggested that these African techniques were the inspiration for the tie-dyed garments identified with hippie fashion.

  

Scrunchy love

I have captured my development process of how I have created my hair accessories for my line. I have used the same materials that I will be using to create my garment with, these colours of materials all link into my trend research from vogue. I wanted to stick to what I had researched as metals are on trend at the moment I wanted to add this to my line, in more chance of customers buying the products.

 

I have used a Ruler, pen and Pins to mark and cut a 50 cm by 6cm in all of my fabrics for the scrunches’. I used the pins to pin and mark the top of my material so I could sew at a 1/2cm seam allowance. Before sewing the material I had to make sure that my bobble / hair tie was suitable before wrapping the material to sew.

 

After sewing at the ½ cm sew allowance and completely going round the whole strip of material till it was secured to the bobble / hair tie. I then used the scissors to cut access thread and also to trim down the access material. After doing this I then need to turn the material inside out to the ‘right’ side of the material.

I then repeated the same technique on my other materials to create a number of different material scrunches’ for part of my line. Here are some of my finished products.