From my primary research I asked the general public a questionnaire on buying products I posted the questionnaire online and printed out some. The highest gender response was female, with the other half being male. On response to what my audience would be I would say female, but I can make my line more unisex for all genders. On my age range the highest response was 15 – 18 and the second highest 19-22. So there for my target audience is to be aimed at 15 – 22 year olds.
I then moved on to asking the public about their shopping habits if they preferred to shop online, in-store or both. The highest response was to shop in store, with the second highest as both. So I’m going to stick to just creating the shop first before moving the brand online. I asked if they would prefer to see the garment on a model or manikin before purchasing and also if the brand is offering a discount are they more attracted to buying it, the response was yes. When I asked the question do you buy the product because it is a well known brand, I got a mixed response of yes, sometimes and doesn’t bother me. This helps me reassure myself that my brand will be able to sell, to my audience.
My Final questions were what you would usually spend on a piece of clothing? the highest response was £10 - £20 and then an equal feedback on the £20 - £30 and £30-£40 price range. My last question was what are the two main reasons you buy the clothes for? Style was the main response and Quality was the second highest, followed by price and comfort.
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