ASOS - History

 

ASOS is one of the UK’s largest online – only fashion and beauty stores. It was established in June 2000 by Nick Robertson and Quentin Griffiths. ASOS now has over 4,000 employees and is the United Kingdom's largest independent online and fashion beauty retailer.

 

About ASOS and what the website also features.

ASOS provides potential customers with individual catwalk model videos of most clothing items on the site. Additionally, it runs a fashion blog with articles relating to celebrities and entertainment. ASOS links relevant items within these posts to clothes on the main retail site.

ASOS Premier

On 17 November 2009 ASOS launched 'ASOS Premier' which was a new delivery loyalty scheme, similar to that of Amazon.co.uk with 'Amazon Prime'. ASOS Premier has only initially launched and become available to those living in the UK, although international development has not been ruled out for the future, dependent on future international development of the company. ASOS Premier offers free Next Day Delivery and Nominated Day Delivery and free Returns via collection on unlimited orders for £9.95 per year. ASOS Premier USA offers free Express delivery for an entire year for only $19. All premier accounts also receive advance sales notifications and pre-sale discount codes. ASOS Premier account members also receive for free ASOS magazine, 10 issues a year

ASOS Magazine
ASOS also publishes a monthly magazine which launched in 2007. Currently 18th in the UK with a readership of 449,971 and geared towards females, ASOS magazine is currently distributed in the UK. For those who do not have easy access to the hardcopy, an online version is available on the site where consumers are able to click and buy immediately while browsing.